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Remember, all guides are not created equal! Most "business startup" guides are a pain to read and are easily over 700 PAGES! Most of the courses I know of range from $97-$497 and while some of them were pretty good; others were a great big disappointment! The 14 Minute Guide : What Kind of Business You Want Knowing Your Competition Registrations, Permits, and Licenses Marketing How To Get Targeted Website Traffic In Days... Not Months! Merchandising and Inventory My (33) Personal Favorite Article Directories Common Mistakes for New Businesses And Much Much More... What a great guide. It really helped me start/understand my business

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We don't close all the folks that finally call us back, but we get our share. It's certainly worth noting that this is business that never would have come to fruition. Our average job is $15000 so you could say I've gotten my money's worth. I don't know what's going on in their heads when they read it. All I know is they get back to our salespeople with their objections. Joel, if you ever come up with any other magic letters please let me know! I will be referring my contractor and salesmen friends to your site. Sincerely yours, Paul Esch

They don’t want you to realise that you are the best person to create your copy so that YOU keep paying them. They don’t want it to be quick and easy so that YOU stay with them. They are the mix of copy writers, dusty academics, and grammarians that like to feel superior. These pencil heads relish in pointing out mistakes we make and undermining us so we never learn. It may not even be an official conspiracy with an evil mastermind in a secret HQ but it’s still as effective. When have you ever heard a copywriter say…